INTERNATIONAL: H&K buys stake in Swiss agency

ZURICH: Hill and Knowlton has strengthened its presence in Europe by acquiring a ten per cent stake in Swiss PR agency Dr Peter P Knobel.

ZURICH: Hill and Knowlton has strengthened its presence in Europe

by acquiring a ten per cent stake in Swiss PR agency Dr Peter P

Knobel.



Knobel was established in 1987, has a staff of ten and is the 17th

largest PR agency in Switzerland, with a 1998 fee income of pounds

820,000. Its client list includes Nestle, Novartis Pharma, Swisscom and

Bristol Myers Squibb.



Before selling a stake to H&K, Knobel was affiliated to

Burson-Marsteller parent Young and Rubicam.



The company’s founder, Peter Knobel, said: ’For ourselves and our

clients, Hill and Knowlton is a stroke of luck. We shall be able to

extend our range of PR services and grow even faster than in the

past.’



Hill and Knowlton has a global network of 59 agencies across 34

countries, together with 42 associates.



Paul Taaffe, H&K’s chief executive officer, said: ’With Dr Peter P

Knobel we now have a solid PR base which is equally well respected both

in the market and by the media.’



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