INTERNATIONAL: BASF recruits Deutche Bank man to head office

BERLIN: BASF, Europe’s largest chemicals company, has recruited Deutsche Bank executive Klaus Escher to head a new communications office in the capital.

BERLIN: BASF, Europe’s largest chemicals company, has recruited

Deutsche Bank executive Klaus Escher to head a new communications office

in the capital.



Escher joined Deutsche Bank as a trainee in 1995 and was due to take

over the bank’s nine-strong public affairs department when he was

poached by BASF. He is a former chairman of the Young Christian

Democrats, and is involved with the party’s national committee. As head

of political communications in BASF’s 150-strong PR and market

communication department, Escher will lead a team of two in the Berlin

office and two at BASF’s HQ in Ludwigshafen.



The Berlin office, which opens in January 2000, will be an information

centre for politicians and businessmen.



The German parliament moved to Berlin this spring and agencies and

businesses have been opening lobbying offices in the capital since

then.



Escher said: ’The situation in Berlin will be something like the beltway

in Washington: an internal political culture that you have to be aware

of.’



Edited by David McCormack.



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