Virgin Mobile starts internet push

Virgin Mobile last week gave start-up new-media PR shop Big-mouths.com the go ahead to promote its phones to the IT and internet press.

Virgin Mobile last week gave start-up new-media PR shop

Big-mouths.com the go ahead to promote its phones to the IT and internet

press.



Former Virgin Net PR head Lisa Hulme, who founded Big-mouths.com last

month, will head the account. The agency will work alongside Virgin

Mobile’s lead agency, Consolidated Communications, which is handling

consumer and trade PR for the launch, and will report to PR head Steven

Day.



Hulme has been briefed to promote the phones’ internet

compatibility.



Virgin has used a technology called wireless application protocol for

the phones, which, when internet sites are developed to take advantage

of it, will allow users to do anything from checking TV listings to

buying tickets, listening to music and managing their internet bank

accounts on-line.



The phones went on sale this week, and Hulme will highlight the fact

that they will be available over the internet as well as through Virgin

shops on the high street and over the phone. Users will also be able to

manage their mobile phone accounts over the internet.



Hulme said: ’The phone is at the centre of two rapidly growing markets -

the internet and mobile communications, which are finding points of

convergence. One of our key markets for smart phones is PC owners,

especially those that are currently on-line.’



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