Norwich Union reviews PR in wider comms overhaul

Top five UK insurer Norwich Union is reviewing its two PR agencies, Brunswick and Hill and Knowlton, as part of a wider communications overhaul.

Top five UK insurer Norwich Union is reviewing its two PR agencies,

Brunswick and Hill and Knowlton, as part of a wider communications

overhaul.



Brunswick holds Norwich Union’s financial PR account and Hill and

Knowlton handles public affairs.



Believed to be pitching for the financial work are Ludgate, Brunswick,

Hogarth, Financial Dynamics and possibly Hill and Knowlton.



The insurer also intends to invite a number of agencies to pitch for its

public affairs work.



The move comes after Rebecca Burrows, Norwich Union’s investor relations

director, was asked three weeks ago to add the new role of corporate

communications director to her remit. The press department will now

report to Burrows, who will oversee a staff of ten.



Raymond Wilson, the group’s corporate affairs manager, left at the end

of April. His role was split between Burrows and Tim Smith, who remains

as internal communications manager.



The insurer began reviewing its communications strategy this summer, and

Burrows’ new role was created as a result. She said: ’It is to make sure

we are working to best practice and working with the best people and

getting good value for a quality service.’



She insisted that Norwich Union was happy with its incumbents. An

appointment is expected in December.



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