Egg success has given Prudential lead in coverage

Financial services group Prudential won more favourable press coverage than any other UK company in the third quarter of this year, according to Presswatch. Prudential achieved second place in the first two quarters.

Financial services group Prudential won more favourable press

coverage than any other UK company in the third quarter of this year,

according to Presswatch. Prudential achieved second place in the first

two quarters.



The results are all the more impressive when compared with last year,

when Prudential languished at the wrong end of the quarterly company

survey due to negative coverage over pensions mis-selling.



According to Presswatch marketing manager Paul Harvey, the dramatically

improved performance has been driven by the success of its e-commerce

venture, Egg.



’The vast majority of coverage Prudential has received in the last

quarter has been Egg-related with plenty of mentions in best shares to

buy columns,’ he said.



However, as from the next set of results, Egg will be listed as a

separate venture.



In second place comes BP Amoco, which has continously appeared high in

the listings over the past five years.



Meanwhile, trailing the list of nearly 2,000 companies is the BBC, which

continues to receive masses of negative publicity. The Corporation

suffered particularly during the third quarter when it came under attack

by high-profile employees such as Des Lynam and Noel Edmonds.



Leader, p8.



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