Kramer picks media chief in mayoral race

The Liberal Democrats’ candidate for Mayor of London, Susan Kramer, has brought Charlotte Barraclough, a consultant at the Rowland Company, on board as media relations manager for her campaign.

The Liberal Democrats’ candidate for Mayor of London, Susan Kramer,

has brought Charlotte Barraclough, a consultant at the Rowland Company,

on board as media relations manager for her campaign.



Working within a flat management structure, Barraclough is the most

senior of three PROs and will report directly to Kramer.



The election for mayor of London takes place next May. According to

Kramer, who has a team of three now in place, the Liberal Democrat

campaign will begin in earnest at the start of January.



’At the moment we are doing preparatory work and strategy. When the

campaign swings into action next year, it will include high street walks

as part of an integrated communications campaign,’ she said.



Barraclough had worked at Rowland for five years as an account manager

in the corporate and public affairs divisions, advising clients such as

the European Commission.



Prior to Barraclough’s appointment, PR for Kramer’s campaign had been

the responsibility of the Liberal Democrats’ London regional office,

together with the press office at the party’s head office, where PR is

the responsibility of media communications director David Walter.



In total, Kramer has a campaign team of ten. While PR is the

responsibility of Barraclough, the logistics behind the campaign are

dealt with by campaign manager Ashley Lumsden.



Kramer was selected as the Liberal Democrat candidate last summer,

wining 62 per cent of the final nomination ballot.



A management consultant, she beat off three rivals in a ballot of 10,000

London party members. The other contenders were: Keith Kerr, an NHS

trust chairman and BA general manager of customer services; Donnachadh

McCarthy, a former manager of Islington Chamber of Commerce, and Mike

Tuffey, a Lambeth councillor and former GLC member.



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