Barclays begins major PR revamp

Barclays bank’s high street arm has slashed 20 of the 90 jobs in its communications team. The move is part of an extensive reorganisation of the department, initiated by the division’s communications director Paul Barber when he joined the bank last year.

Barclays bank’s high street arm has slashed 20 of the 90 jobs in

its communications team. The move is part of an extensive reorganisation

of the department, initiated by the division’s communications director

Paul Barber when he joined the bank last year.



Barber heads Barclays’ largest communications division. When he joined

the high street arm it employed 115 people in communications, but Barber

has been streamlining the department to make it more cost-effective.



In May, Barclays announced that it was to cut a number of jobs around

the country. Barber said: ’We are trying to significantly upgrade the

communications function. We needed to reorganise to make better use of

the people we have got. These changes are part of the restructuring we

announced in May. Having looked at the way we were organised we realised

there were lots of opportunities to cut costs.’



It is understood that most cuts will come from the employee

communications team.



As well as scrapping 20 jobs, Barclays has created 28 new ones within

the division, which means until February, when the new structure is

expected to be in place, up to 50 people in communications will be

applying for new jobs.



Barber’s 70 remaining staff will work across media relations, employee

communications, communications planning, event management and electronic

communications.



Barclays employs PR teams in its four other divisions: the group centre,

Barclays Corporate Banking, Barclays Capital and Barclays Global

Investors.



These teams are unaffected by Barber’s review.



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