DIARY: Alchemy turns Brunswick’s gold back to lead

Sympathy goes to the team of consultants at Brunswick who, it is rumoured, were all set to celebrate their victory in a pitch for an extremely high-profile client. Word has it the champagne was already flowing as the Brunswick team had news that venture capitalists Alchemy had appointed the agency to work on its bid for Rover. But then, sadly, fortunes took a turn for the worse. Because within a few hours of appointing the City’s finest to handle its bid for Rover, Alchemy was announcing to the press that it was pulling out of negotiations altogether.

Sympathy goes to the team of consultants at Brunswick who, it is

rumoured, were all set to celebrate their victory in a pitch for an

extremely high-profile client. Word has it the champagne was already

flowing as the Brunswick team had news that venture capitalists Alchemy

had appointed the agency to work on its bid for Rover. But then, sadly,

fortunes took a turn for the worse. Because within a few hours of

appointing the City’s finest to handle its bid for Rover, Alchemy was

announcing to the press that it was pulling out of negotiations

altogether.



To the victor not the spoils but the spoiled celebration, in this case -

now that Alchemy’s bid has no chance of rising like a Phoenix from the

ashes.



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