DIARY: Israeli site is explicit about the PR required to get it up on the web

Hi-tech firm Johnson King had an e-mail this week from an Israeli porn site looking for PR support.While the agency has decided not to pursue the account, it kindly alerted PR Week to the potential new business.

Hi-tech firm Johnson King had an e-mail this week from an Israeli

porn site looking for PR support.While the agency has decided not to

pursue the account, it kindly alerted PR Week to the potential new

business.



Apparently, the sender of the message wants a ’public relation agency to

handel my firms’(sic). The firm in question is go2xxx.com, which is, it

says, ’a starting point for information on any adult topic, including

medical issues, chatlines, live video, advice ...’.



Johnson King operations director Helen Banyard says it won’t be pitching

for the account. Not only does it fall outside the agency’s area of

expertise, she says: ’The client’s expectations of marketing the site in

an ’upscale and politically proper fashion’ may be something of a

challenge.’



However, if anyone thinks they are up to it, please contact PR Week for

more information ... at your own risk.



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