EDITORIAL: Publicis basks in reflected glory

As PR Week predicted last week, the WPP and Y&R wedding is once again back on, the mooted deal with Publicis having floundered on the rocks of the Renault/Ford client conflict.

As PR Week predicted last week, the WPP and Y&R wedding is once

again back on, the mooted deal with Publicis having floundered on the

rocks of the Renault/Ford client conflict.



It always made more sense for Y&R to get hitched to WPP, and the deal

was unlikely to finally founder on Y&R’s need for autonomy, given Martin

Sorrell’s record for nurturing separate marketing services ’tribes’ (as

he likes to call them) within the group. Indeed Y&R’s minor fling

probably did far more for Publicis than it did for Y&R. The agency’s

options were always fairly limited by client constraints, and the dash

after Publicis and the public debate over client conflict did little to

enhance Y&R’s status. The link did, however, much to position Publicis

as a world class player. Publicis may not have clinched the deal, but it

is likely to be reaping the benefits of its brief courtship for some

time to come.



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