MEDIA: What The Papers Say - Pundits refuse to write off lastminute

Journalists had to curb their attacking instincts in the face of analyst support for the first results from lastminute.com since its flotation.

Journalists had to curb their attacking instincts in the face of

analyst support for the first results from lastminute.com since its

flotation.



Most analysts took a sanguine view of the pounds 11 million loss over

the past three months. Apart from the anonymous one who slated

lastminute as an ’on-line bucket shop’ (FT, 2/5), many agreed with Nick

Gregg of Donaldson Lufkin and Jenrette that success was a ’medium term’

proposition.



The strong brand values of the ’second best-known net site after Amazon’

(Sun, 5/5) were supported by emphatic upbeat statements by founder Brent

Hoberman. While Martha Lane-Fox, described by the Times’ Patience

Wheatcroft as the ’queen of e-tailing’, played second fiddle, Hoberman

stressed that the flotation price meant that the company had the money

in the bank to fund its way to future profits. He also underlined the

’phenomenal growth’ and unique business position achieved by lastminute,

described by the Daily Telegraph’s City Comment column as ’a little

flibbertigibbet of a company’.





Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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