MEDIA: Mykindaplace cherrypicks staff from teen mags

Teenage girls’ web site has recruited staff writers from Bliss and More.

Teenage girls’ web site has recruited staff

writers from Bliss and More.

Lisa Smosarski joins after two years as a junior, then staff writer at

Bliss. She will be features editor. Anthony Crank joins as a staff

writer from More, where he held the same title for a year after a spell

at Mizz.

He will write features and showbiz articles. The site is recruiting an

editorial director and channel editors.

Mykindaplace’s chief executive is Shaa Wasmund, one of the founding

directors of travel web site, and founder of consumer PR

agency Nautilus Communications.

The site is backed by Freeserve and BSkyB (PR Week 28 April), who have

provided enough money to launch the site in the US and sustain it until

next summer. It will compete directly with Wowgo, which is due to launch

this summer and is backed by Unilever. Wowgo is the brainchild of

advertising veteran Michael Gold.

Wasmund said: ’I’m not a teenager but I feel I have a better

understanding of this market than a 54-year-old man does. We need to

employ writers who have their fingers on the pulse and who understand

the constantly changing nature of this market. We went to the media that

the girls look to for advice, fashion and gossip.’

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