MEDIA: E-supplement for Telegraph

The Daily Telegraph launched a weekly supplement on e-commerce, dotcom.telegraph, this week. The standalone 12-page broadsheet publication is edited by Becky Barrow, who was previously the Daily Telegraph’s City diarist.

The Daily Telegraph launched a weekly supplement on e-commerce,

dotcom.telegraph, this week. The standalone 12-page broadsheet

publication is edited by Becky Barrow, who was previously the Daily

Telegraph’s City diarist.



The supplement will replace the Telegraph’s existing technology section,

Connected, which also appears on a Thursday. Elements of Connected, such

as the Bootcamp tips section, game reviews and the letters and advice

column FaqsFactsFax, will be retained in the new publication.



It will contain three pages of e-commerce news, lifestyle driven

features, profiles of leading figures in e-commerce and a table of

upcoming flotations, entitled Dotcom launches. There will be a column of

share tips from Dominic Wilson, a director of stockbroker Greig

Middleton. US-based freelance journalist Andy Goldberg will send back

the latest news on the trends and oddities of Silicon Valley.



Barrow said: ’Connected was very much technology focused, whereas

dotcom.telegraph is driven by e-business news. I’m not looking for City

types, I’m looking for the increasing number of people who want to find

out about web sites, put money into dot.com companies or just want to

know more.’



Barrow joined the Telegraph in 1997 as a reporter on the City desk. She

was then made deputy editor of the paper’s personal finance section,

Money-Go-Round, which is published weekly on Saturdays. In May 1999 she

became City diarist. Before joining the Daily Telegraph she was media

correspondent on Sunday Business.



The launch will be backed by a radio advertising campaign with a

southern bias.



City desk reporter Meera Selva took over the City Diary from Barrow in

April.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.