MEDIA: AOL revamps personal finance site

AOL is to relaunch its personal finance site and has recruited Times journalist Karen Woolfson to the new role of personal finance editor.

AOL is to relaunch its personal finance site and has recruited

Times journalist Karen Woolfson to the new role of personal finance

editor.



The relaunch is set for 5 June. The site will feature expanded sections

on investment clubs, ISAs, insurance and mortgages.



Woolfson has been recruited to commission new content from established

industry movers and shakers. She spent two years at the Times as a

personal finance reporter, and before that wrote a property column for

the Independent, as well as producing a weekly segment on personal

finance and business across Europe for CNN.



AOL’s existing personal finance service has original content but also

links with some of the biggest consumer oriented on-line finance brands,

including ft.com, the Economist, Interactive Investor and

Thestreet.co.uk.



The expansion will see AOL’s site move into competition with other

personal finance web brands such as Associated’s This is Money, Money

Extra and Money World.



Woolfson said: ’Members will be able to meet key figures in the world of

on-line finance, such as award-winning fund managers and top

bankers.’



The finance channel relaunch is being overseen by channel editor Alan

Griffin. The ISP shares pounds 4 million subscribers across Europe with

its sister channels Netscape Online and Compuserve



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