BORDER LINES: BASF hires Publicis for office launch

BERLIN: Publicis PR has won the account to launch chemical giant BASF’s representative office in Berlin at the end of June. BASF has tasked the agency with a public liaison and public affairs profile-raising campaign. The brief includes organising the event, drafting the corporate design for the office and handling all press work. Stephanie Wolff, who joined the team at the Berlin agency last month and handles lobbying and public affairs, will run the account.

BERLIN: Publicis PR has won the account to launch chemical giant

BASF’s representative office in Berlin at the end of June. BASF has

tasked the agency with a public liaison and public affairs

profile-raising campaign. The brief includes organising the event,

drafting the corporate design for the office and handling all press

work. Stephanie Wolff, who joined the team at the Berlin agency last

month and handles lobbying and public affairs, will run the account.



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