INTERNATIONAL: Drury beats five to PR for Aer Lingus privatisation

DUBLIN: The Irish department of public enterprise has hired Drury Communications to handle PR for the expected privatisation later this year of national airline Aer Lingus.

DUBLIN: The Irish department of public enterprise has hired Drury

Communications to handle PR for the expected privatisation later this

year of national airline Aer Lingus.



The win, worth more than pounds 250,000 in fees, came after a six-way

pitch last month in Dublin thought to have included Fleishman-Hillard

Saunders, Slattery PR, Wilson Hartnell, Gibney PR and Gallagher and

Kelly.



The airline is seeking a chief executive ahead of the flotation. Drury

will provide financial communciations, institutional investor relations

and retail marketing services.



The Drury team is headed by MD Billy Murphy and director of project

management Tim Collins. They report to the department of public

enterprise’s principal officer Kevin Doyle and PR manager Richard Moore.

Drury client director Padraic McKeon will handle media relations.



Drury ran the PR for last July’s sell-off of Telecom Eireann, the

state-run telecom concern, working alongside Citigate Dewe Rogerson. PR

Week understands that CDR, Financial Dynamics and Gavin Anderson pitched

for work to raise interest in the Aer Lingus flotation in the City. The

flotation, being overseen jointly by the public enterprise department

and the department of finance, is expected to raise around pounds 400

million.



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