DUBLIN: The Irish department of public enterprise has hired Drury
Communications to handle PR for the expected privatisation later this
year of national airline Aer Lingus.
The win, worth more than pounds 250,000 in fees, came after a six-way
pitch last month in Dublin thought to have included Fleishman-Hillard
Saunders, Slattery PR, Wilson Hartnell, Gibney PR and Gallagher and
The airline is seeking a chief executive ahead of the flotation. Drury
will provide financial communciations, institutional investor relations
and retail marketing services.
The Drury team is headed by MD Billy Murphy and director of project
management Tim Collins. They report to the department of public
enterprise’s principal officer Kevin Doyle and PR manager Richard Moore.
Drury client director Padraic McKeon will handle media relations.
Drury ran the PR for last July’s sell-off of Telecom Eireann, the
state-run telecom concern, working alongside Citigate Dewe Rogerson. PR
Week understands that CDR, Financial Dynamics and Gavin Anderson pitched
for work to raise interest in the Aer Lingus flotation in the City. The
flotation, being overseen jointly by the public enterprise department
and the department of finance, is expected to raise around pounds 400