O’Brien takes on TTF public affairs

The Timber Trade Federation has appointed Mark O’Brien as its first head of public affairs, with a brief to push the interests of timber importers and vendors to MPs in Westminster and Brussels.

The Timber Trade Federation has appointed Mark O’Brien as its first

head of public affairs, with a brief to push the interests of timber

importers and vendors to MPs in Westminster and Brussels.



O’Brien’s appointment follows an internal review which concluded that

the TTF needed to take a more proactive PR approach. He reports to Paul

Martin, acting director general of the organisation.



PR for the TTF was previously handled by Martin, while organisations

such as the Confederation of British Industry were also relied upon to

promote the federation’s stance.



O’Brien joins from the House of Commons, where he was political

assistant to Opposition whip John Randall.



The TTF’s 200,000 members include importers and timber yard merchants

who deal in wood from around the world. Some is harvested in countries

with poor environmental monitoring systems - an issue over which the

industry has clashed with environmentalists.



’I’ll be promoting timber as environmentally friendly - putting forward

the case that it’s more energy efficient to produce than steel or

concrete, and more energy efficient to dispose of. Other issues, such as

transport and the cost of fuel, will also be top of my agenda,’ said

O’Brien.



He will also liaise with the industr’s trade press and aim to forge

closer links with environmental journalists.



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