NSPCC merges teams for more integrated PR

The National Society for the Prevention of Cruelty to Children has reorganised its PR department following the departure of media relations manager Barry Gardner.

The National Society for the Prevention of Cruelty to Children has

reorganised its PR department following the departure of media relations

manager Barry Gardner.



He left two weeks ago to work on the newsdesk of London’s Metro

newspaper.



His departure has sparked a merger of hitherto separate teams in media

relations and PR - defined as promotional work and fundraising - and the

creation of the new post of head of PR and media.



Keith Bradbrook will fill that role, having stepped up from PR

manager.



He will continue to oversee PR until a manager for the unit is

recruited.



Gerry Tissier, until last week senior media officer, has been promoted

to manage media relations reporting to Bradbrook.



An NSPCC spokesman said the aim of merging the two teams under Bradbrook

was to provide a ’more integrated’ approach to public communication.

Meanwhile, the NSPCC is recruiting a parliamentary officer after the

departure of Julie Minns to public affairs consultancy GPC. The post

reports to head of policy Liz Atkins.



The NSPCC uses a range of PR and public affairs agencies on a project

basis. These include Hobsbawm Macaulay and Shandwick, which ran the

body’s campaign to convince London mayoral election candidates to

support the creation of a Children’s Rights Commissioner.



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