Equal opportunities body boosts PR with more staff

The Equal Opportunities Commission’s chief executive Lynn Berry is to beef up the body’s communications department by appointing an estimated 13 staff as part of an overhaul of its PR and campaigning functions.

The Equal Opportunities Commission’s chief executive Lynn Berry is

to beef up the body’s communications department by appointing an

estimated 13 staff as part of an overhaul of its PR and campaigning

functions.



The first round of appointments will include that of a head of

communications to the senior management team who will be handed an open

brief to develop and manage a communications strategy for the body,

reporting to Berry.



Berry will also bring in a government affairs director who will be

responsible for ensuring equal opportunities issues are heard by

opinion-formers at Westminster, the Welsh Assembly and in the Scottish

Parliament.



According to Berry, the appointments mark a move to a more proactive

style of communicating and campaigning.



’Our communications policy before was focused on talking about problems.

Now we want to talk about solutions and underline that equality really

matters,’ she said.



Issues such as sex stereotyping, equal opportunities for women in public

and political life and equal pay will be at the heart of the

communications agenda, Berry added.



The move to boost the body’s communications activity comes two years

after the EOC brought in Biss Lancaster to carry out a strategic

communications audit which recommended that the body increase its PR

activity with senior appointments, underpinned by an expansion of the

communications team.



Until now, the EOC has relied on a team of two - a marketing director

and a PR officer - to carry out communications. The new team will slot

in above the existing staff while further communications areas will be

developed to cover areas such as new media.



The final head count will be between 12-15.



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