IPR announces ongoing scheme for development

The Institute of Public Relations has launched a course for PR professionals called Developing Excellence.

The Institute of Public Relations has launched a course for PR

professionals called Developing Excellence.



It is a ’continuous professional development’ scheme, aimed at those

already working in the PR industry, unlike other courses such as the IPR

Diploma, which gives students a grounding in PR fundamentals.



It enables practitioners to record their own personal development and

training - recognising what many IPR members do every day as part of

their job.



Activities are split into three areas: professional practice; education

and training; and specialist and personal development. IPR members

complete a three-year development plan, before becoming accredited

practitioners.



If members complete three three-year plans, they become IPR Fellows.



Employers, such as BT, welcomed the move. Philip Dew-hurst, UK chief

executive of Shandwick, said: ’We are proud to work with the IPR in

supporting the best practice standards of training and development for

the industry.’



Leader, p8.



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