Bacardi Breezer hands six month deal to Borkowski

Bacardi Martini has appointed Borkowski Press and PR on a consumer branding brief for its premium packaged spirit Bacardi Breezer.

Bacardi Martini has appointed Borkowski Press and PR on a consumer

branding brief for its premium packaged spirit Bacardi Breezer.



There was no pitch for the account. The appointment was made following a

direct approach by Borkowski’s. The agency has signed a six-month

contract, but Shandwick will continue to work on projects for Bacardi

Breezer.



The account will be led by director Sally Homer, who reports to

assistant brand manager Ayesha Cantrell.



Bacardi Breezer is one of several PPS brands owned by Bacardi Martini,

which also makes V2, Bacardi Rigo and Metz. It was launched five years

ago, and in March a new pounds 4.1 million advertising campaign was

rolled out, based on the ’Latin spirit in everyone’ strapline. The

campaign builds on previous advertising, which shows people in calm,

respectable situations, remembering wild moments in their lives. The ad

campaign is part of a pounds 14 million annual spend on the brand,

although exact fees for the PR account have not been given.



Bacardi Breezer was also the sole sponsor of London Transport over the

millennium celebrations in December 1999.



Originally, a pitch was held for Bacardi Breezer last year, but Bacardi

Martini has used agencies on a project basis only since that time.



Borkowski Press and PR’s previous experience in the drinks market

includes work on United Distillers brands such as Smirnoff Ice, Smirnoff

Red vodka and Gordon’s Gin. However, in January this year, UDV put all

its agencies on three months notice, pending a review.



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