From prweek.com/uk: From our Bloggers

FACEBOOK'S DOUBLE ACT

Paul Armstrong, 14 August

I've been saying for years that someone needs to figure out how to do a news or current affairs programme using Facebook and it seems Facebook have finally figured out they have a place in the content world ... albeit with a little bit of a damp squib but, hey, a squib never the less.

First Facebook allowed Channel 5 to broadcast through it, but then launched Facebook Live last week in an 'it's ok is all' kind of way ...

GREGGS' SILENT APPROACH

Ged Carroll, 11 August

I used to work with an agency that grouped clients and prospects into three bags: being part of the crowd - a toughly fought marketplace with no clear differentiators; insurgents - people who shake up a market by doing things differently; and leaders - firms with clear market leadership. Reading an article on Greggs in The Guardian made me realise the baker is a silent market leader. It has more stores than McDonald's and works hard on recycling ...

C4's BOOST for DISABLED

Steve Chisholm, 10 August

Monday saw Channel 4 launch a multi-million-pound campaign to support its coverage of the London 2012 Paralympic Games - dubbed 'the biggest event in the channel's history' by acting chief creative officer Julian Bellamy.

Through broadcasting 150 live hours of Paralympic sport at peak time, Channel 4 is setting its sights on raising awareness of disability sport among the British public ...

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