Railtrack’s Durman will head Allied Domecq IR

Food and drinks giant Allied Domecq has appointed Peter Durman to the newly-created position of investor relations director. Durman joins from Railtrack, where he was a manager in its corporate finance department.

Food and drinks giant Allied Domecq has appointed Peter Durman to

the newly-created position of investor relations director. Durman joins

from Railtrack, where he was a manager in its corporate finance

department.



Prior to that, he headed the investor relations and marketing

departments.



Starting in his new post next week, Durman will report to the company’s

corporate affairs director Jane Mussared. He replaces Jo Doran, who

served as investor relations manager until the end of March. The

investor relations post was upgraded to director level to reflect the

importance the company is placing on communicating to shareholders.



In its six-monthly results released last week the company said that

having disposed of the John Bull pub chain at the end of last year, it

then spent more than pounds 150 million on marketing services for the

spirits and wine brands on which it is now focused.



The firm brought Cardew and Company on board to handle financial PR last

September, after Financial Dynamics resigned the account, bringing to an

end a five- year relationship.



The businesses and brands within Allied Domecq use a host of PR agencies

for specific sales and image-related projects, including Keene

Communications for Tia Maria and Kable PR for Laphroaig malt whisky and

Tequila Sauza.



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