New criteria for PR Week Awards

PR Week has revised its judging process for the 2000 Awards in two categories - the Best Financial Campaign and Proof Awards.

PR Week has revised its judging process for the 2000 Awards in two

categories - the Best Financial Campaign and Proof Awards.



Nominations will be made in the financial category by a panel of

financial journalists and analysts for the best on-going campaign or

one-off project of the year. Nominated companies will be invited to

provide supplementary information before the expert panel casts its

final vote.



The Proof Award will be given to the shortlisted entry to the campaigns

and craft categories judged to demonstrate the best use of research and

evaluation. Both categories will no longer require separate entries by

companies.



’We want to ensure that the awards encompass all major campaigns of the

year, even when FPRs are prevented from disclosing information by

formally entering the awards,’ said PR Week editor, Kate Nicholas. ’We

also want to put out the message that research and evaluation is a

winning factor not only in the Proof category but all awards.



Entry forms are in this week’s PR Week; www.prweek.com; or telephone 020

8267 4391.



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