Border Lines: Hamburg - Shandwick wins Global Sportnet

Shandwick International has won the PR account for Global Sportnet, which buys and sells TV rights for European football. The brief includes media relations, developing the client’s internet presence and analysing its corporate identity. Shandwick is the first external PR agency to be employed since Global Sportnet was formed in 1995. The retained account will be led by account director Wolfgang Lang, reporting to the client’s managing director Thomas Martens.

Shandwick International has won the PR account for Global Sportnet,

which buys and sells TV rights for European football. The brief includes

media relations, developing the client’s internet presence and analysing

its corporate identity. Shandwick is the first external PR agency to be

employed since Global Sportnet was formed in 1995. The retained account

will be led by account director Wolfgang Lang, reporting to the client’s

managing director Thomas Martens.



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