Border Lines: Johannesburg - Meropa rebuilds African Bank

African Bank has hired Chima Communications subsidiary Meropa to provide PR support following its re-creation as one of South Africa’s leading small loans providers. Agency director David Carte leads the four-strong account team, reporting to the bank’s recently-appointed corporate affairs manager Hendrina Westoll. Meropa will handle media relations, corporate positioning and public affairs for the bank, which went into liquidation in 1995 but has been recreated through the merger of three existing financial firms.

African Bank has hired Chima Communications subsidiary Meropa to

provide PR support following its re-creation as one of South Africa’s

leading small loans providers. Agency director David Carte leads the

four-strong account team, reporting to the bank’s recently-appointed

corporate affairs manager Hendrina Westoll. Meropa will handle media

relations, corporate positioning and public affairs for the bank, which

went into liquidation in 1995 but has been recreated through the merger

of three existing financial firms.



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