Weekly Web Watch: Answers to every cash question

At 7am on 31 January, a new digital TV channel, Simply Money, transmitted its first broadcast on SkyDigital. It was presented by veteran news-reader, Angela Rippon and co-presented by actress Jan Harvey.

At 7am on 31 January, a new digital TV channel, Simply Money,

transmitted its first broadcast on SkyDigital. It was presented by

veteran news-reader, Angela Rippon and co-presented by actress Jan

Harvey.



The channel’s debut screening prompted a massive response from viewers

and advertisers alike. Telephone lines were inundated with calls from

viewers asking for advice on a wide range of financial questions. At the

same time, the Simply Money web site also logged a high number of

hits.



The web site was launched last year as part of a countdown to Simply

Money’s arrival. It is bursting at the seams with easily-digestible news

and advice on all matters financial.



Simplymoney.net is broken up into four categories: news, deals, leisure

and home. The news stories included a survey on consumer attitudes, and

revealed that most Brits would rather pay for a cleaner than for someone

to manage their personal finances.



The deals section offers guidance on mortgages, pensions, credit cards,

ISAs, holidays, bank and saving accounts, car deals and unit trusts.

Many of these contain useful tables that present information in a clear

and concise manner. For example, a chart enables you to compare European

car prices with those in the UK.



If you’re about to get married then a new study in the leisure section

claims the cost is rising at twice the rate of inflation - a couple can

expect to pay an average of pounds 10,500. There is also an article on

obtaining your credit rating. It explains what details to provide the

reference agency with and even gives you a standard letter - you just

fill in the blanks.



In the home area there is advice on how to complain about your bank.



Many people would think twice before treading this ground, and so

reassurance and guidelines are provided.



The editorial team consists of journalists who are not financial

specialists, based on the idea that they will ask the same questions on

an issue as the man on the street.



Simply Money’s only competitor would seem to be the Money Channel which

also has an associated web site. However, the latter is targeting a more

’stocks and shares’ oriented consumer.



Simply Money’s site is easy to navigate and the graphics are colourful,

but it has no medium for discussion. However, the second phase in the

site’s development, which should be running by the end of February, will

implement a question and answer forum. Additionally, the members’ area

will enable users to tailor an information service to their needs. Once

the web service has been fully integrated with the digital channel it

will be invaluable for anyone wishing to manage their personal finance

more effectively.



Subject: Simply Money

Issue: Launch of digital channel and sister web site

At: www.simplymoney.net



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