Media: Media Briefs - Crimson launches title for older PC gamers

Management Today, owned by PR Week’s publisher Haymarket, will be available in all WH Smith outlets for three months from April. The magazine is hoping to boost its circulation, which stands at just under 98,000. Former Observer and European journalist Victor Smart has been made editor and will start in March. Editor-in-chief and publishing director Rufus Olins will concentrate on marketing. As well as the WH Smith deal, Olins is planning a subscription campaign and a redesign of the Management Today web site. Crimson Publishing is to launch a monthly computer title aimed at degree-educated 25- to 45-year-old men. PC Strategy Games will have 100 pages and be aimed at the PC strategy games market, currently estimated to be worth pounds 90 million in the UK. The title is edited by Martin Croft, who was previously strategy games editor at PC Gaming World.

Management Today, owned by PR Week’s publisher Haymarket, will be

available in all WH Smith outlets for three months from April. The

magazine is hoping to boost its circulation, which stands at just under

98,000. Former Observer and European journalist Victor Smart has been

made editor and will start in March. Editor-in-chief and publishing

director Rufus Olins will concentrate on marketing. As well as the WH

Smith deal, Olins is planning a subscription campaign and a redesign of

the Management Today web site.



Crimson Publishing is to launch a monthly computer title aimed at

degree-educated 25- to 45-year-old men. PC Strategy Games will have 100

pages and be aimed at the PC strategy games market, currently estimated

to be worth pounds 90 million in the UK. The title is edited by Martin

Croft, who was previously strategy games editor at PC Gaming World.



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