Biss Lancaster is appointed to launch BMW’s C1

BMW (GB) has appointed Biss Lancaster to launch C1 - a two-wheeled vehicle to compete in the scooter market.

BMW (GB) has appointed Biss Lancaster to launch C1 - a two-wheeled

vehicle to compete in the scooter market.



The account was awarded after a three-way pitch which also featured Beer

Davies and Shilland and Co.



The C1 launches next month with a campaign aimed at commuters which

claims the vehicle is the ’answer to urban congestion’. The campaign

will be headed by Biss Lancaster board director Fiona Noble. The agency

will work alongside BMW’s in-house team and report to media relations

manager Graham Biggs.



According to account director Johnny Pitt, the objective of the PR

programme will be two-fold: to launch the new bike to the national print

and broadcast media, and to widen its appeal to both consumer and

lifestyle media.



Three models will be available on launch, with retail prices starting at

pounds 4,000.



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