Littlewoods makes Batley PR head

Littlewoods Leisure, the pools and betting arm of UK retailer Littlewoods, has appointed a PR manager following a restructure.

Littlewoods Leisure, the pools and betting arm of UK retailer

Littlewoods, has appointed a PR manager following a restructure.



Sarah Batley will lead an in-house team of two, reporting to Littlewoods

Leisure managing director Jeremy Collis. The position, based in

Liverpool, had been vacant since November 1999. The company has no

retained PR agency, and has no plans to hire one.



The restructure clarified reporting lines in all departments and the

main change is that PR becomes stand alone, concentrating on media

relations and corporate and internal communications, rather than just

supporting the marketing function. The previous PR manager Matthew

Valarde, had reported directly to head of marketing Tony Hodge.



Batley was previously media relations manager at Manweb, part of the

utilities group ScottishPower, covering the north west and Wales.



Littlewoods Leisure’s traditional revenue base has come under threat

from the popularity of the National Lottery in the last few years. The

company is developing internet products to run alongside pools,

scratchcard and spot-the-ball competitions.



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