The MacLaurin Group has been appointed by Press Holdings, after a
non-competitive pitch, as the retained PR agency for Sunday Business and
Scotsman Publications, which publishes the Scotsman and Scotland on
Brian MacLaurin will direct the account and report to Andrew Neil and
Stephen Walker, publisher and managing director of both the Sunday
Business and Scotsman Publications.
Vicky Hurley, PR manager of Sunday Business, left the newspaper last
week after ten months in the position (PR Week, 9 April 1999). A
successor is not being sought.
Walker said the decision to appoint an agency was based partly on
economics, and the benefits of sharing resources.
Sunday Business’ most recent Audit Bureau of Circulation figures showed
an overall total average net circulation of 58,885 from July to December
1999, while the Scotsman reported an average of 75,757 for the same
The MacLaurin Group handled PR for Sunday Business when it relaunched in
1998, on a project basis. The papers are owned by the Barclay Brothers’
Press Holdings company.
- Carlton Productions, the company which produces shows such as Peak
Practice and The Vice, has also appointed the MacLaurin Group. The media
and entertainment division will handle public relations for Carlton
Productions, to raise its profile as a major independent production