Lastminute.com names financial agency

Lastminute.com, hotly tipped as the next dot.com company to float on the London Stock Exchange, has hired Citigate Dewe Rogerson to handle its financial and corporate PR.

Lastminute.com, hotly tipped as the next dot.com company to float

on the London Stock Exchange, has hired Citigate Dewe Rogerson to handle

its financial and corporate PR.



The account will be led by Tony Carlisle, the executive director of

Citigate Dewe Rogerson. He will report directly to the site’s founders

Martha Lane Fox, 26, and Brent Hoberman, 31.



Carlisle told PR Week: ’Lastminute.com has all the ingredients it takes

to be a hugely successful, very large dot.com company.



’Our job is to help promote understanding of this, and to generate

excitement to help support their business growth.’



In January, Lastminute. com appointed Morgan Stanley Dean Witter as

advisers, and sold 12 per cent of the business, raising pounds 19

million in the process.



Strategic investors include BAA, and hotel groups Bass and Starwood.



The travel and leisure web site is mooted to be worth potentially more

than pounds 400 million by City analysts, should the flotation take

place. Many experts have predicted that an announcement could come this

month.



As well as its UK presence, the site has offshoots in Germany, Sweden

and France and it is thought that a push into the US market could follow

the flotation.



Lastminute.com uses Gnash for consumer PR in the UK. Citigate Dewe

Rogerson won the financial account in a pitch against three other

agencies.



The site was founded in 1998 and offers visitors the chance to purchase

flights, hotel rooms, theatre tickets and more, often at reduced

prices.



Site founders Lane Fox and Hoberman both stand to become

multi-millionaires should the company flotation go ahead.



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