Lastminute.com, hotly tipped as the next dot.com company to float
on the London Stock Exchange, has hired Citigate Dewe Rogerson to handle
its financial and corporate PR.
The account will be led by Tony Carlisle, the executive director of
Citigate Dewe Rogerson. He will report directly to the site’s founders
Martha Lane Fox, 26, and Brent Hoberman, 31.
Carlisle told PR Week: ’Lastminute.com has all the ingredients it takes
to be a hugely successful, very large dot.com company.
’Our job is to help promote understanding of this, and to generate
excitement to help support their business growth.’
In January, Lastminute. com appointed Morgan Stanley Dean Witter as
advisers, and sold 12 per cent of the business, raising pounds 19
million in the process.
Strategic investors include BAA, and hotel groups Bass and Starwood.
The travel and leisure web site is mooted to be worth potentially more
than pounds 400 million by City analysts, should the flotation take
place. Many experts have predicted that an announcement could come this
As well as its UK presence, the site has offshoots in Germany, Sweden
and France and it is thought that a push into the US market could follow
Lastminute.com uses Gnash for consumer PR in the UK. Citigate Dewe
Rogerson won the financial account in a pitch against three other
The site was founded in 1998 and offers visitors the chance to purchase
flights, hotel rooms, theatre tickets and more, often at reduced
Site founders Lane Fox and Hoberman both stand to become
multi-millionaires should the company flotation go ahead.