ITN targets news content at youth on children’s site

ITN is to provide news to a children’s web site, www.miss dorothy.com, which has just been launched by journalist and TV presenter Sharon Doughty.

ITN is to provide news to a children’s web site, www.miss

dorothy.com, which has just been launched by journalist and TV presenter

Sharon Doughty.



The site revolves around a central character, Dot, who is a

nine-year-old, web-literate girl.



The aim is to educate and introduce families to the internet through her

escapades. ITN will provide breaking news content of interest to

families and children.



Garron Baines, managing director for ITN New Media, said the venture is

an opportunity for ITN to approach the children’s sector - a new market

for the company.



’The challenge will be to tailor serious news to an audience of six- to

ten-year-olds,’ he said.



’In the UK, four out of ten children have access to the internet and

they can embrace technology in a way that may be difficult for some

adults.’



Doughty, a presenter and journalist for Sky News, launched her company,

missdot.com, in October.



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