International: Ogilvy dominates Asian PR awards once again

HONG KONG: Ogilvy PR dominated the Asian PR Awards for the second year running, with wins in three categories: healthcare; product marketing, and community relations.

HONG KONG: Ogilvy PR dominated the Asian PR Awards for the second

year running, with wins in three categories: healthcare; product

marketing, and community relations.



The best product marketing campaign was won for Ogilvy’s Thailand launch

of Uni-President Group’s Chinese Herbal Chicken Soup. The healthcare

campaign was won for Ogilvy’s management of an initiative to increase

adoption of birth control in northern India. The community relations

award was awarded on the strength of the ’Nokia Connection People

Adventure 99’, where Nokia provided Hong Kong students with a five-day

outward bound adventure.



The agency’s Jakarta office was Consultancy of the Year, while the Young

Communicator of the Year was Steve Yap, an associate director at Ogilvy

in Hong Kong.



Other winners included Burson-Marsteller for crisis management and best

use of an event, Shandwick for public service PR and Hong Kong

independent Newell PR for best technology campaign.



The awards are organised by PR Week’s sister publication in the region,

Asian PR News.



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