International: Ogilvy dominates Asian PR awards once again

HONG KONG: Ogilvy PR dominated the Asian PR Awards for the second year running, with wins in three categories: healthcare; product marketing, and community relations.

HONG KONG: Ogilvy PR dominated the Asian PR Awards for the second

year running, with wins in three categories: healthcare; product

marketing, and community relations.



The best product marketing campaign was won for Ogilvy’s Thailand launch

of Uni-President Group’s Chinese Herbal Chicken Soup. The healthcare

campaign was won for Ogilvy’s management of an initiative to increase

adoption of birth control in northern India. The community relations

award was awarded on the strength of the ’Nokia Connection People

Adventure 99’, where Nokia provided Hong Kong students with a five-day

outward bound adventure.



The agency’s Jakarta office was Consultancy of the Year, while the Young

Communicator of the Year was Steve Yap, an associate director at Ogilvy

in Hong Kong.



Other winners included Burson-Marsteller for crisis management and best

use of an event, Shandwick for public service PR and Hong Kong

independent Newell PR for best technology campaign.



The awards are organised by PR Week’s sister publication in the region,

Asian PR News.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.