International: Zimmermann named BBDO Germany chair

DUSSELDORF: Rainer Zimmermann, chief executive of the holding company for Germany’s largest agency, Kohtes Klewes, has been promoted to chair BBDO Worldwide Germany, the holding company of the country’s largest advertising agency.

DUSSELDORF: Rainer Zimmermann, chief executive of the holding

company for Germany’s largest agency, Kohtes Klewes, has been promoted

to chair BBDO Worldwide Germany, the holding company of the country’s

largest advertising agency.



Zimmermann has already worked closely with the BBDO group, as it owns a

49.9 per cent stake in European Communications Consultants (ECC), the

Kohtes Klewes holding company.



PR accounts for around 20 per cent of BBDO’s revenues, while half are

generated by advertising.



BBDO is owned by Omnicom, and Kohtes Klewes is part of Omnicom’s

international Porter Novelli network.



Zimmermann will take over in January from Anton Hildmann, the current

chairman of BBDO Worldwide, who is retiring at the end of the year and

relocating, for personal reasons, to the US.



Zimmermann was a surprise choice for the job. Last year Uwe Schmidt, who

heads BBDO advertising in Germany, was designated to take up the

chairmanship after Hildmann retired. Schmidt is now leaving the company

and will announce his next job in February.



Hildmann said he regretted Schmidt’s decision to leave.



Kohtes Klewes recruited Zimmermann as a consultant in 1992, and he was

promoted to managing partner and chief executive of the agency in

1996.



In October this year he was promoted to head ECC, which was created in

May. Gregor Schonborn took over from Zimmermann as chief executive of

Kohtes Klewes.



Zimmerman will not be replaced at the holding company, which will be run

by its 15 existing managing partners.



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