Lansons sets up internet division with three clients

Financial PR agency Lansons Communications has set up a specialist internet PR agency, Lansons Digital Media, with an initial pounds 200,000 in business.

Financial PR agency Lansons Communications has set up a specialist

internet PR agency, Lansons Digital Media, with an initial pounds

200,000 in business.



The agency has been hired by three internet start-ups: investment advice

service MrsCohen.com; on-line financial services supermarket

Moneysupermarket.com, and Citywire.co.uk, an information service for

active private investors.



The unit will offer on-line PR to off-line organisations and off-line PR

to on-line organisations.



Ian Williams, the director of the unit, said: ’There is a huge

opportunity here. We are having two or three enquiries a week from

people on-line or with start-ups.’



He added: ’A lot of clients have web sites and know they need to market

them. Click-through rates for banner adverts are falling, so this throws

the emphasis back to PR.’



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