Warner gives cinema brief to HDM

Warner Village Cinemas has brought in HDM PR on a pounds 1.5 million budget to assist its in-house team as the multiplex operator doubles its outlets over the next four years.

Warner Village Cinemas has brought in HDM PR on a pounds 1.5

million budget to assist its in-house team as the multiplex operator

doubles its outlets over the next four years.



Warner, which will add 25 new multiplexes to its existing 27 by the end

of 2003, has an 11.5 per cent market share and hopes to be market

leader.



HDM PR has been appointed to develop a brand campaign for the chain, and

to devise and execute PR campaigns around new developments such as

’Starcity’ in Birmingham, which with 30 screens will be one of the

largest cinemas in Europe when it opens in July. The pounds 1.5 million

PR budget for the work will be spent over 18 months.



Paula Laing, account director at the agency, said: ’We will be doing

local consumer PR to raise awareness. It is also a question of

persuading people to go to the cinema rather than waiting for a film to

come out on video. People need to be reminded of the ’wow factor’ of

going to a good cinema,’ she said.



The work was won after a recommendation from the agency’s Italian

partner and a series of presentations. There was no competitive

pitch.



The team at HDM PR, which is part of the full service HDM Agency, will

be led by PR director Melanie Ellis. She will report to Warner Village

Cinemas’ marketing manager Danielle Walsh. Warner’s in-house team will

continue to work on trade PR.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.