Granada Media appoints new comms chief

Granada Media has restructured its communications department and brought in a corporate media and internal communications head.

Granada Media has restructured its communications department and

brought in a corporate media and internal communications head.



The company has appointed Tim Hollingsworth, currently media relations

head at the Confederation of British Industry (CBI) to the newly created

post.



In addition, Christy Swords has been promoted from public affairs

manager, his role since joining Granada in July, to be head of

government and regulatory affairs.



Hollingsworth and Swords are due to assume their new roles in January,

reporting to Susan Donovan, Granada Media’s acting corporate affairs

director.



The official corporate affairs director, Chris Hopson, has taken leave

from the company to head Granada’s bid to run an educational television

channel called Result, currently put out to tender by the

Government.



Hollingsworth’s role is a modified version of that assumed by Virginia

Lee, who officially held the corporate affairs position before leaving

for the Discovery Channel last month.



Hollingsworth has been media relations head at the CBI for the past two

years, and before that acted as press manager for the CBI’s Business in

Europe campaign.



Granada Media is a wholly-owned subsidiary of The Granada Group. The

group retains Citigate Dewe Rogerson for financial and corporate PR, but

Granada Media carries out all its own PR activity in-house, using a team

of seven.



In all, 50 PR staff work for the company’s television stations - LWT,

Granada, Tyne Tees, Yorkshire and the half share it owns of

ONdigital.



The five PR heads who supervise them also report to Donovan, who in turn

reports to the group’s chief executive, Charles Allen.



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