Edinburgh council has promoted its PR chief to report directly to
the chief executive after an independent audit found it was not
communicating its priorities to staff.
PS Communications Consultants was hired in August to conduct a full
communications audit. It was completed last month, and the council is
preparing to implement many of its 65 recommendations.
The report recommended that communications head Isabell Reid should have
direct access to chief executive Tom Aitchison, rather than reporting to
the corporate relations director, and that she should attend management
team meetings. The report’s author, PS director Ian Coldwell, said: ’The
head of communications was two stages removed from the top. This line of
communication needed to be shorter.’
PS ran focus groups among the public, council staff and the voluntary
sector, and interviewed communications staff and local journalists.
The council’s internal communications system is widely considered
inadequate, the report says. Staff were concerned that they did not know
what was happening in other council departments.