Style mag seeks launch agency

IPC is believed to be looking for an agency to handle PR for the relaunch of iconic sixties and seventies magazine Nova.

IPC is believed to be looking for an agency to handle PR for the

relaunch of iconic sixties and seventies magazine Nova.



IPC has heard pitches from four agencies, but it is understood Nova’s

publisher is unsure whether any of them is on the ’right wavelength’ for

the women’s magazine, which is considered by many to be something of a

design classic. IPC declined to comment.



Nova will be relaunched in the spring of 2000. Deborah Bee, former

editor of Scene, will edit the title and is already recruiting an

editorial team.



It is being published in conjunction with Groupe Marie Claire, which

also publishes Marie Claire in partnership with IPC.



Although plans for the new version of the style bible have not yet been

revealed, it has been said the new Nova will borrow from the rich brand

heritage of the original.



Nova launched in 1965. It ran ground-breaking fashion spreads and

articles, and attracted such high calibre contributors as photographer

Terence Donovan, and playwright Harold Pinter. It folded in 1976,

reportedly having never made any money for IPC.



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