Orange gives film sponsorship PR to Henry’s House

Orange has hired Henry’s House to promote its substantial film sponsorship programme, on an estimated budget of pounds 500,000.

Orange has hired Henry’s House to promote its substantial film

sponsorship programme, on an estimated budget of pounds 500,000.



The move is part of a renewed sponsorship drive at Orange, which has

boosted its in-house team and is looking for more sponsorship

opportunities in the hope of reaching a more mass market audience.



The mobile phone company hired Henry’s House from January 1998 to May

1999 to promote its sponsorship of the BAFTAs (now the British Academy

Film Awards), and has now appointed the agency to handle all its film

sponsorship PR in 2000.



As well as the BAFTAs, Orange runs a prize for screenwriting. Henry’s

House will advise on a variety of other promotions, which are likely to

be centred around film premieres and previews.



Corporate communications and sponsorship head Denise Lewis said: ’We are

looking for a number of opportunities and one of the objectives will be

to bring the Orange brand values to a more mass market audience.’



The mobile phone company’s two other principal agencies are Lawson Lucas

Mendelsohn for public affairs and Citigate Dewe Rogerson for financial

and corporate PR.



P Ginger Loveball Productions, a joint venture between Ginger TV and Zoe

Ball, has picked Henry’s House to promote its Tuesday night live

celebrity and music show, The Priory. The show is hosted by Ball and

Jamie Theakston, who is already a Henry’s House client.



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