Orange gives film sponsorship PR to Henry’s House

Orange has hired Henry’s House to promote its substantial film sponsorship programme, on an estimated budget of pounds 500,000.

Orange has hired Henry’s House to promote its substantial film

sponsorship programme, on an estimated budget of pounds 500,000.



The move is part of a renewed sponsorship drive at Orange, which has

boosted its in-house team and is looking for more sponsorship

opportunities in the hope of reaching a more mass market audience.



The mobile phone company hired Henry’s House from January 1998 to May

1999 to promote its sponsorship of the BAFTAs (now the British Academy

Film Awards), and has now appointed the agency to handle all its film

sponsorship PR in 2000.



As well as the BAFTAs, Orange runs a prize for screenwriting. Henry’s

House will advise on a variety of other promotions, which are likely to

be centred around film premieres and previews.



Corporate communications and sponsorship head Denise Lewis said: ’We are

looking for a number of opportunities and one of the objectives will be

to bring the Orange brand values to a more mass market audience.’



The mobile phone company’s two other principal agencies are Lawson Lucas

Mendelsohn for public affairs and Citigate Dewe Rogerson for financial

and corporate PR.



P Ginger Loveball Productions, a joint venture between Ginger TV and Zoe

Ball, has picked Henry’s House to promote its Tuesday night live

celebrity and music show, The Priory. The show is hosted by Ball and

Jamie Theakston, who is already a Henry’s House client.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.