Huang, who is partnered by an unnamed sovereign wealth fund in the Far East, has reportedly lodged a £325m bid for the club. Liverpool’s current American owners Tom Hicks and George Gillett took over three years ago and owe Royal Bank of Scotland nearly £240m.
Bick and his consultancy Square 1 Consulting are advising Huang on all media matters in relation to the bid.
Bick is one of the leading names in football finance and has considerable experience of foreign takeovers of England’s top clubs. Square 1 Consulting handled US businessman Randy Lerner’s acquisition of Aston Villa in 2006 and former Thai Prime Minister Thaksin Shinawatra’s controversial takeover of Manchester City in 2007.
Square 1 also has past involvement in Liverpool itself, having worked on Dubai International Capital’s unsuccessful pursuit of the club in 2008 via the agency’s association with Amanda Staveley of PCP Capital Partners who led DIC’s bid.
Towards the end of last season Bick penned an article on Square 1’s website titled ‘Liverpool FC must act now or face permanent decline’.