Ryanair appoints Edelman for UK and Ireland PR support

Ryanair has appointed Edelman to handle its UK and Ireland PR after a competitive tender.

New support: Ryanair
New support: Ryanair

Edelman's Dublin office will take over Ryanair’s communications from Murray Consultants from 1 August 2010.

Over 30 agencies pitched to represent the cut-price airline, which included Eulogy and O’Herlihy Communications.

Edelman Ireland managing director Mark Cahalane said: ‘Our team will focus on partnering in the development of Ryanair’s story, as it continues to deliver lower airfares, increased routes and a no-nonsense approach to everything it does.’

Murray Consultants resigned the account earlier this month after representing the PR-savvy budget airline since before its stock market flotation in 1997, blaming a disagreement over fees.

A number of agencies declined to pitch, owing to fees that are believed to be around £6,300 a month.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.