Ryanair appoints Edelman for UK and Ireland PR support

Ryanair has appointed Edelman to handle its UK and Ireland PR after a competitive tender.

New support: Ryanair
New support: Ryanair

Edelman's Dublin office will take over Ryanair’s communications from Murray Consultants from 1 August 2010.

Over 30 agencies pitched to represent the cut-price airline, which included Eulogy and O’Herlihy Communications.

Edelman Ireland managing director Mark Cahalane said: ‘Our team will focus on partnering in the development of Ryanair’s story, as it continues to deliver lower airfares, increased routes and a no-nonsense approach to everything it does.’

Murray Consultants resigned the account earlier this month after representing the PR-savvy budget airline since before its stock market flotation in 1997, blaming a disagreement over fees.

A number of agencies declined to pitch, owing to fees that are believed to be around £6,300 a month.

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