The group posted first half organic revenue growth of 5.3% and a leap of over 28% in operating profit.
Overall the group recorded revenues of €2.54bn and operating profit of €369m.
Publicis is headquartered in Paris and owns MS&L Group, Resolute Communications and a major stake in Freud Communications.
The breakdown of consolidated revenue was 33% from advertising, 20% from media and 47% from specialised agencies and marketing services (including digital). The group said that advertising revenues in particular are recovering after being hit by the recession in 2009.
CEO Maurice Levy identified the group’s digital activities and expansion in emerging markets as the key reasons for its strong performance. Digital was worth 28.1% of first half revenues, up from 20.7% in the first half of 2009.
He said: ‘This growth is the result of a strategy that has been effectively executed over a number of years. We were quick to take the digital route, gaining a decisive lead over our competitors and providing clients with the best and most innovative solutions for the new landscape being shaped by the explosion of digital technology. We also opted for expansion in emerging markets.’
There was growth in nearly all regions with the exceptions of Africa and the Middle East. European revenues grew organically by 3.3%, while growth for the USA was 7.2%, fuelled by healthcare and digital activities. India showed the largest growth in Asia Pacific and every country in Latin America reported growth with the exception of Chile.
In terms of outlook, the group said: ‘With many emerging economies, China in particular, returning to high growth, a recovering US economy (although flat since May), and certain European countries (including France and the UK) holding up well, Publicis Groupe confirms its target of outperforming the market on growth for full ear 2010.’
Picture credit: Colin Stout