The press release has come a long way since its introduction back in 1906. With the changing media landscape, today’s press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges. In this Business Wire white paper, Vice President of New Media Monika Maeckle looks at the state of the press release – its versatility and ability to deliver messages through multiple platforms and devices (from search engines to mobile phones) – and how, with more than 288,000 press releases issued over Business Wire alone last year, PR professionals can make a single release stand out from the crowd.
Director / Consumer / Central London Foundry, The Central London
Senior Account Director/Associate Director Foundry, The Central London
PR Account Executive – Sports f1 Recruitment Central London
PR Executive - Inhouse Premier Resourcing UK Central London
Account Manager - Luxury Alcohol Brands Premier Resourcing UK London
The CIPR is expected to produce new guidance on maternity leave as part of a promise to tackle the issue of equal pay for women and gender balance in the workplace.
The Chartered Institute of Public Relations has terminated the membership of Lord Laird after an inquiry prompted by a media sting on parliamentary lobbying.
Former Equal Opportunities Commission media director Claire Maugham has joined a new body charged with selling the benefits of internet-connected electricity and gas meters to Britons ahead of a nationwide installation programme.
Nordic bank SEB has brought in Broadgate Mainland to support its communications in the UK and across Europe.