The collaboration has been designed to promote Fiat’s Punto Evo model, which is the sporty, young evolution of the Fiat Punto.
Outpost has been hired after a competitive pitch. It has been briefed to publicise the tie-up in the media including press, online and broadcast outlets.
The agency will work alongside creative shop krow Communications and media buyer Maxus.
The £3m integrated campaign will aim to expand the appeal of the Punto Evo to a younger, cooler audience. The car brand has partnered with Faithless on the release of the music group’s new singles ‘Tweak your Nipple’, ‘Feelin Good’ and ‘Sun to Me’, taken from Faithless’ new album ‘The Dance’, as well as their UK arena tour.
Fiat and Faithless will work together to co-create a number of new music projects, videos and events for fans to enjoy.