BORDER LINES: Rebranding for European Strategy

BRUSSELS - European Strategy, the lobbying and government relations outfit, has rebranded as Grayling Political Strategy. The rebranding is part of an overall strategy at the Grayling Group, aimed at expanding its pan-European network following its acquisition by French media giant Havas Advertising in 1999. Leighton Andrews, CEO of Grayling Political Strategy said: ’It is important that our network identity across Europe is consistent and clients are confident they will receive the same quality of service from us wherever we operate.’

BRUSSELS - European Strategy, the lobbying and government relations

outfit, has rebranded as Grayling Political Strategy. The rebranding is

part of an overall strategy at the Grayling Group, aimed at expanding

its pan-European network following its acquisition by French media giant

Havas Advertising in 1999. Leighton Andrews, CEO of Grayling Political

Strategy said: ’It is important that our network identity across Europe

is consistent and clients are confident they will receive the same

quality of service from us wherever we operate.’



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