The Indie takes a stand to prove its impartiality

The Independent has been going out of its way to promote itself as the political newspaper during the party conference season and has continued to do so despite attempts by Conservative Central Office to put a spanner in the PR works at this week’s party conference in Blackpool.

The Independent has been going out of its way to promote itself as

the political newspaper during the party conference season and has

continued to do so despite attempts by Conservative Central Office to

put a spanner in the PR works at this week’s party conference in

Blackpool.



The broadsheet’s promotional drive until now involved giving free copies

of the paper away at both Labour and Liberal Democrat conferences and

sticking plastic banners with its logo on newsagent shop fronts in

Bournemouth last week.



In a surfeit of PR initiative, the Indie even co-produced both the daily

Labour conference newspaper and a design supplement to coincide with the

Design Council’s fringe meeting last week.



But the Conservatives refused to let the Independent hand out free

copies this week. Not to be deterred, the paper’s marketing head, Duncan

Eaton, decided to exhibit at the Tory conference instead and make free

copies of the paper available at the exhibition stand.



’Politics is at the core of the paper, so it seemed to make sense to

market ourselves as aggressively as possible,’ he says. ’To underline

the independence of the title, we’re not favouring one party over the

other.’



Now that’s PR perseverance for you.



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