DIARY: Gentlefolk spread their love a bit further afield

We have New Labour and supposedly live in New Britain and, thanks to Nexus Choat, there will soon be the new Distressed Gentlefolk’s Aid Association (DGAA).

We have New Labour and supposedly live in New Britain and, thanks

to Nexus Choat, there will soon be the new Distressed Gentlefolk’s Aid

Association (DGAA).



The agency has won the PR account to help the charity launch a new image

next year.



The charity set up in 1897 by two sisters, Elizabeth and Constance Finn,

was created to help wealthy friends who had fallen on hard times.



Today, in search of a new definition, it will seek to help

’professionals’ - that is, everybody from barristers and nurses who have

also hit hard times.



Jo Rimmer, the Nexus Choat director who will run the account, accepts

the charity may be considered ’a bit politically incorrect’.



But, she adds: ’The big challenge will be to challenge the perceptions

of who should receive charitable help.



’The people the charity wants to help often have difficulties accepting

that aid.’



And on the exclusion of non-professionals, Rimmer says: ’There are other

charities to help other people. This organisation was set up with

particular people in mind.’



I’m not entirely sure Mr Blair would approve.



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