DIARY: Press staff cull can’t stop Lloyd’s walking away with media relations award

Despite only being in the job a few days, Lloyd’s of London’s new media relations manager Adrian Beeby received an award last week. Lloyds was ranked as the fifth-best insurance press team in the country according to a poll organised by the Association of British Insurers (ABI).

Despite only being in the job a few days, Lloyd’s of London’s new

media relations manager Adrian Beeby received an award last week. Lloyds

was ranked as the fifth-best insurance press team in the country

according to a poll organised by the Association of British Insurers

(ABI).



Although the awards took place last week, voting occurred between April

and June, before a cull in the Lloyd’s press office, which saw six

communications staff including media relations manager Nick Doak and

corporate communications head Peter Hill, leave.



The ABI award was the result of voting from over 80 financial

journalists writing for national and trade journals.



A spokesman for the ABI accepts that the award was not representative of

the present operation at Lloyd’s. ’The award is retrospective so they

have every right to receive it,’ he says.



The ABI’s financial awards are dished out every year and the ABI

relinquishes any responsibility on this occasion. ’It takes time to do

these things and it was accurate at the time,’ the spokesman pleads.



After relying largely on the services of its financial PR agency College

Hill, Lloyd’s has obviously recognised the need for a strong in-house

team too, with Beeby’s appointment.



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